What the market shows

What unsharpened briefings cost.

75 %of projects end with a "good enough".1
50 %of roles disappear for four months in briefing limbo.2
30 %of hires are gone again after twelve months.3
40 %of new leaders fail to complete the 90-day plan.4

Sources: 1 Leadership IQ; Gallup. 2 German Federal Employment Agency (vacancy duration); SHRM 2025. 3 Work Institute; StepStone. 4 McKinsey; Leadership IQ.

What we deliver

What sharpened briefings bring.

90 %of our hires are still in the role after two years - and have grown.
50 %less time-to-hire.
200+briefings using the HIHB method.
0misplacements, three years.

Source: experience from 200+ workshops, as of 2026.

The pattern

Two phases. One is almost always skipped.

Most processes begin with the search. The risk lies before it: in the phase where no one notices that the role has not been sharpened yet.

Phase 1 · Preparation

The picture of the role

What carries it, what it can take, what tips it over. This is where 90 % of the potential sits that would otherwise be lost. The role takes shape visibly in front of everyone involved.
01 Surface the context and purpose of the role
02 Sharpen the requirements (5C Method)
03 Separate must-haves from wishes
04 Calibrate stakeholders, anchor the "picture"
Phase 2 · Placement

The search follows the "picture"

On a sound foundation. Search and selection follow the requirement, not gut feeling.
05 Targeted outreach to fitting candidates
06 Structured selection along the requirements
07 Decision with a basis for decision-making
08 Secure onboarding and enablement
Briefing beats recruiting. Phase 1 is the one that decides phase 2.
Two paths to the method

Who commissions - and why.

Two people make the decision to engage a method-led placement - for different reasons. We meet both.

Track A

For management

You are accountable for the hire because the role will shape the next two years of strategy. You do not get a second attempt.

We take over the search once the briefing is in place. You keep the decision. We bring the discipline to sharpen the picture of the role before the search begins - and the experience from 200+ mandates of knowing in which phase a hire tips over.

  • You want clarity before the mandate starts
  • You want hiring managers to understand the role from the outset
  • You want a hire who still fits two years on
Diagnostic call
Track B

For HR leadership

You carry the process because the recruiting team is waiting for your methodology. You have already described the role three times - each time differently.

We deliver the briefing method as a shared language between management, department heads and recruiting. This raises the quality of every search you are responsible for - including those we never see.

  • You want a repeatable briefing discipline in-house
  • You want to bring department heads into the conversation calibrated
  • When capacity gets tight, we take on the mandate
Request a diagnostic call
Client voices

What clients have said themselves.

If you want to know whether the system carries beyond the pictures: read what the people who have worked inside our method have to say. Fifteen clients - read their words yourself. (Quotes translated from German.)

Teja Toepfer
Teja Toepfer
COO and Co-Founder Facelift

"HireWorks stands out from other executive search firms right at the briefing stage. With their proprietary briefing method, we define the profiles we are looking for together and go into depth. We trust HireWorks with our leadership positions in Product, Digital Advertising and Sales."

Holger Witzemann
Holger Witzemann
Managing Director AOK Systems GmbH

"With the High-Impact Hiring Blueprint developed by HireWorks, we were able to define the position together in a way that reflects our expectations and philosophy. This kind of preparatory work is indispensable - we would no longer recruit without this briefing method."

Carolin Schlegtendahl
Carolin Schlegtendahl
Head HR, Loyalty Partner GmbH (American Express)

"The High-Impact Hiring Blueprint helps us understand who we are looking for, the situation we are in and the challenges of the vacancy. This method allows us to raise the quality of our briefings significantly and to design our hiring processes far more efficiently and with sharper focus."

Michael Krause
Michael Krause
Managing Director EMEA, Spotify · previously MD Deezer

"What makes the difference: the enthusiasm with which the team finds the right profile, the well-grounded shortlisting of candidates and the structured process of the High-Impact Hiring Blueprint. Valuable assets in building teams in a competitive digital environment."

Oliver Daniel
Oliver Daniel
Country Manager, Audible

"HireWorks has accompanied our international growth in recent years and filled several executive positions. What I particularly value: the deep expertise in digital marketing - and the High-Impact Hiring Blueprint, which lets us collaborate as equals."

Stefan Vilsmeier
Stefan Vilsmeier
Founder & CEO Brainlab SE

"Brainlab benefited from working with an agency that quickly understood our requirements. What was impressive was how the High-Impact Hiring Blueprint helped to clarify precisely which candidates fit us. The entire process was structured and efficient."

Andreas Seltmann
Andreas Seltmann
Managing Director Marketing - Authorised Signatory, Hekatron

"At Hekatron we work with the Business Canvas model - so it was easy for us to think our way into the High-Impact Hiring Blueprint: the evolution of the Recruiting Canvas in a language we were already familiar with. The successful placement of our new Head of Digital Marketing confirms it: in HireWorks we have found the right partner."

Dirk van Loh
Dirk van Loh
Managing Director, REGIOCAST GmbH & Co. KG

"Digital transformation depends on experts who accompany the process. In our search for a Chief Marketing Officer, we used the High-Impact Hiring Blueprint to precisely work out the requirements for the role together with HireWorks - and then ran interviews with candidates who fit. We are happy to entrust HireWorks with further key positions."

Jamilah Toska
Jamilah Toska
Managing Director, wherever SIM GmbH

"We did not want just another recruitment agency, but one that sees and understands us. With the High-Impact Hiring Blueprint, we defined the role in detail - and as a team, we reached a shared understanding of what we expected. That is what convinced us that we had found the right partner in HireWorks."

Susanne Nitzsche
Susanne Nitzsche
Head of InnovationLab, ALBA Management GmbH

"Successful collaboration in recruiting requires trust, a deep understanding of the industry, and a strong grasp of the company's culture and structure. With the High-Impact Hiring Blueprint, HireWorks combined all of these in a structured method - and supported us in clarifying the requirements for the innovation role before the search began. The candidates they presented fit us extremely well."

Alexander Franke
Alexander Franke
Managing Director etventure GmbH (today EY)

"I have experienced HireWorks in two roles: as a candidate looking for the best challenges, and as a managing director wanting to win new talent for my own organisation. In both situations - at etventure and across several start-up foundations - the High-Impact Hiring Blueprint helped to clarify precisely who really fits. A trusted partnership for which I am sincerely grateful."

Nicola Breyer
Nicola Breyer
Chief Programme Officer, openspace GmbH

"HireWorks has a particular way of putting the client's requirements at the centre - right from the start, with the High-Impact Hiring Blueprint as the methodological framework. The approach is personal, critically inquiring and advisory all at once, with a deep understanding of companies in a digital world. A great pleasure to work with this team."

Chris Philipps
Chris Philipps
Tech Due Diligence, Founder PHILIPPS & BYRNE

"HireWorks has supported me several times in my work as Interim CTO - building teams for clients and placing excellent CTO candidates. What I appreciate: the High-Impact Hiring Blueprint ensures that every time, it is precisely clarified who really fits. This methodological depth combined with genuine passion makes the work enjoyable!"

Thomas Koch
Thomas Koch
Managing Director, Pilot Hamburg GmbH & Co. KG

"HireWorks has been accompanying us successfully for years as our team has grown, and has placed numerous online marketing experts with different specialisations. What we particularly appreciate: the High-Impact Hiring Blueprint ensures that the requirements of every role are clarified precisely - combined with a relevant network and consistent process quality. A professional, reliable and trustworthy partner."

Hendrik Kempfert
Hendrik Kempfert
Managing Director, Adform

"As a growing AdTech company, we need experts whom we define precisely and find systematically. For our leadership and management positions, we have found the right partner in HireWorks - four reasons are decisive for us: expertise in digital business models, a network in the relevant set, efficiency with a high quality standard, and the High-Impact Hiring Blueprint as a methodological foundation for advisory at eye level."

Teja Toepfer
Teja Toepfer
COO and Co-Founder Facelift

"HireWorks stands out from other executive search firms right at the briefing stage. With their proprietary briefing method, we define the profiles we are looking for together and go into depth. We trust HireWorks with our leadership positions in Product, Digital Advertising and Sales."

Holger Witzemann
Holger Witzemann
Managing Director AOK Systems GmbH

"With the High-Impact Hiring Blueprint developed by HireWorks, we were able to define the position together in a way that reflects our expectations and philosophy. This kind of preparatory work is indispensable - we would no longer recruit without this briefing method."

Carolin Schlegtendahl
Carolin Schlegtendahl
Head HR, Loyalty Partner GmbH (American Express)

"The High-Impact Hiring Blueprint helps us understand who we are looking for, the situation we are in and the challenges of the vacancy. This method allows us to raise the quality of our briefings significantly and to design our hiring processes far more efficiently and with sharper focus."

Michael Krause
Michael Krause
Managing Director EMEA, Spotify · previously MD Deezer

"What makes the difference: the enthusiasm with which the team finds the right profile, the well-grounded shortlisting of candidates and the structured process of the High-Impact Hiring Blueprint. Valuable assets in building teams in a competitive digital environment."

Oliver Daniel
Oliver Daniel
Country Manager, Audible

"HireWorks has accompanied our international growth in recent years and filled several executive positions. What I particularly value: the deep expertise in digital marketing - and the High-Impact Hiring Blueprint, which lets us collaborate as equals."

Stefan Vilsmeier
Stefan Vilsmeier
Founder & CEO Brainlab SE

"Brainlab benefited from working with an agency that quickly understood our requirements. What was impressive was how the High-Impact Hiring Blueprint helped to clarify precisely which candidates fit us. The entire process was structured and efficient."

Andreas Seltmann
Andreas Seltmann
Managing Director Marketing - Authorised Signatory, Hekatron

"At Hekatron we work with the Business Canvas model - so it was easy for us to think our way into the High-Impact Hiring Blueprint: the evolution of the Recruiting Canvas in a language we were already familiar with. The successful placement of our new Head of Digital Marketing confirms it: in HireWorks we have found the right partner."

Dirk van Loh
Dirk van Loh
Managing Director, REGIOCAST GmbH & Co. KG

"Digital transformation depends on experts who accompany the process. In our search for a Chief Marketing Officer, we used the High-Impact Hiring Blueprint to precisely work out the requirements for the role together with HireWorks - and then ran interviews with candidates who fit. We are happy to entrust HireWorks with further key positions."

Jamilah Toska
Jamilah Toska
Managing Director, wherever SIM GmbH

"We did not want just another recruitment agency, but one that sees and understands us. With the High-Impact Hiring Blueprint, we defined the role in detail - and as a team, we reached a shared understanding of what we expected. That is what convinced us that we had found the right partner in HireWorks."

Susanne Nitzsche
Susanne Nitzsche
Head of InnovationLab, ALBA Management GmbH

"Successful collaboration in recruiting requires trust, a deep understanding of the industry, and a strong grasp of the company's culture and structure. With the High-Impact Hiring Blueprint, HireWorks combined all of these in a structured method - and supported us in clarifying the requirements for the innovation role before the search began. The candidates they presented fit us extremely well."

Alexander Franke
Alexander Franke
Managing Director etventure GmbH (today EY)

"I have experienced HireWorks in two roles: as a candidate looking for the best challenges, and as a managing director wanting to win new talent for my own organisation. In both situations - at etventure and across several start-up foundations - the High-Impact Hiring Blueprint helped to clarify precisely who really fits. A trusted partnership for which I am sincerely grateful."

Nicola Breyer
Nicola Breyer
Chief Programme Officer, openspace GmbH

"HireWorks has a particular way of putting the client's requirements at the centre - right from the start, with the High-Impact Hiring Blueprint as the methodological framework. The approach is personal, critically inquiring and advisory all at once, with a deep understanding of companies in a digital world. A great pleasure to work with this team."

Chris Philipps
Chris Philipps
Tech Due Diligence, Founder PHILIPPS & BYRNE

"HireWorks has supported me several times in my work as Interim CTO - building teams for clients and placing excellent CTO candidates. What I appreciate: the High-Impact Hiring Blueprint ensures that every time, it is precisely clarified who really fits. This methodological depth combined with genuine passion makes the work enjoyable!"

Thomas Koch
Thomas Koch
Managing Director, Pilot Hamburg GmbH & Co. KG

"HireWorks has been accompanying us successfully for years as our team has grown, and has placed numerous online marketing experts with different specialisations. What we particularly appreciate: the High-Impact Hiring Blueprint ensures that the requirements of every role are clarified precisely - combined with a relevant network and consistent process quality. A professional, reliable and trustworthy partner."

Hendrik Kempfert
Hendrik Kempfert
Managing Director, Adform

"As a growing AdTech company, we need experts whom we define precisely and find systematically. For our leadership and management positions, we have found the right partner in HireWorks - four reasons are decisive for us: expertise in digital business models, a network in the relevant set, efficiency with a high quality standard, and the High-Impact Hiring Blueprint as a methodological foundation for advisory at eye level."

Selected clients

Deutsche Bahn eventim Q_PERIOR JIMDO BRAINLAB etventure Fielmann Ventures AGCO HABA schalk&friends BCG Digital Ventures Eurowings Digital TRG StepStone audible wherever SIM DEPT MEWA Textil-Management CVPP facelift adform PLATH bookingkit enfore XING HEKATRON united internet media CROSSPLAN AOK VERLAG ProSiebenSat.1 Media SE PAYBACK ALBA Group KICKZ FENDT McKinsey & Company AOK systems pilot Regiocast TWT #openspace DAMPSOFT HaspaNext
Services

Every placement follows the same path. You decide how far we walk it with you.

Few mandates start with a finished job spec. They start with a change in the business. See if you recognise yours:

Growth & scale · making development scalable, building digital marketing, a new operating model, a new business unit
Data & tech · data lakes and your own AI, analytics and insights, cloud or ERP migration
Transitions · leadership change, succession in the Mittelstand, M&A integration
Transformation & compliance · internationalisation, restructuring, model pivot, regulation and ESG

That change becomes a role that fits your organisation, together with the skill gap you close internally or externally. Every mandate therefore begins with Pre-Recruiting: first the picture of the role, then the search. From there we follow a roadmap with three stations. Step in where your situation stands.

What is Pre-Recruiting? →

01 Clarify

Pre-Recruiting: the HIHB workshop

Two hours with all key stakeholders. At the end you have a role definition that withstands questions from management and department heads. Every one of our mandates begins with this workshop.

You can book this step on its own, without a mandate. Two formats on the sister domain:

HIHB Starter · Workshop with best-practices summary
The result is a clear briefing that names the risks and the potential of the role and aligns all hiring managers. This role design determines how well the entire process runs afterwards.

HIHB Accelerator · Workshop with 7 deliverables (full strategy package)
The result is everything from HIHB Starter plus a complete, ready-to-use recruiting strategy. Your recruiting process is planned out for time, effort and outcome before the search begins.
02 Decide

Three paths after the workshop

With the role definition in hand, you decide: your recruiting team fills the role internally. You commission another search firm. Or you give us the mandate. The definition is yours, it works on all three paths.

03 Place

Who runs the search?

You search

You place it yourself

Your recruiting team fills the role internally, with the role definition in hand. The definition is yours.

We search

Executive search using the HIHB method

Full mandate from sharpening to signature.

  • Station 1 is included in the mandate: briefing using HIHB in workshop format
  • Personal accompaniment by Michael, research through the network
  • Structured selection along the requirements, not along gut feeling
  • Onboarding anchor for the first 90 days
Request a diagnostic call
You search, we reinforce

Co-Recruiting: sourcing-as-a-service

Your team is placing the role itself and needs pipeline or capacity. Three tiers, bookable monthly.

Search · Pipeline feed into the ATS
Connect · plus direct channel to the hiring manager
Insource · Full recruiting outsourcing using the HIHB method
View tiers →

Strategy

Beyond the single role: the next 24 months.

Strategy Workshop

Horizon

Horizon applies the Pre-Recruiting principle to the organisation: first the picture, then the decision, transferred to the five to eight skills your company will need over the next 24 months. A facilitated workshop with management, HR leadership and department heads.

  • 5-8 critical-few skills with behavioural anchors
  • Skill-adjacency map for internal upskilling
  • Build/Buy/Hire matrix plus 90-day activation plan

Three levels of depth from two hours to three half-days. Details on the Horizon page.

Advisory & Interim Management

Advisory and Interim Management

Enabling HR: working strategically instead of burning out on operations. Beyond the single hire, I strengthen your HR and recruiting organisation. Two advisory services to start.

  • The living talent pool: built for tomorrow, kept active, used for referral and employer branding
  • From cost center to People Operating System: HR as a strategic lever instead of administration
  • Interim Management: recruiting responsibility on a temporary basis until the structure holds
Heritage

An award-winning method, evolved.

Award-winning precision - Experteer Award for Innovation
From the Recruiting Canvas to the HIHB method

Awarded the Experteer Prize for Innovation in 2017 as the Recruiting Canvas.

Back then a visual tool for precise role definition, it convinced the jury because it tackled exactly where recruiting is blind: before the search.

Today evolved into the HIHB method with five structured steps (Contingency, Consistency, Calibration, Coordination, Clarification), tested in more than 200 mandates. The method has been refined, the principle has stayed: first the "picture", then the search.

Experteer Prize 2017 for innovation in executive search. The Recruiting Canvas as the methodological predecessor of today's HIHB method.

See the HIHB method on hihb.io →
Person
Michael von Hirschfeld, founder HireWorks GmbH

Pre-Recruiting Pioneer

I design key roles before the search begins.

Founder of HireWorks (2017), creator of the HIHB method (formerly the Recruiting Canvas). More than 200 mandates with management boards, executive boards and hiring managers in the Mittelstand and tech scale-ups.

Pre-Recruiting is the invisible phase that carries recruiting. Before we search, we design the role so that it is still successful two years on. The HIHB method structures the conversation with all key stakeholders within two hours so that at the end a defensible role definition is in place. Only then do I begin the search.

For research and selection, I work with a dedicated network of researchers. The method remains the same, the hands multiply.

Next step

Three doors, by depth.

Before we discuss a mandate, there are three lighter ways in. Pick the one that fits your situation.

Lowest threshold

Read

LinkedIn posts and articles on the method, no obligation. Dive straight in.

First contact

Diagnostic call

Not a sales call. Condition: one specific role or one specific question. 30 minutes, then we know whether it fits.

Entry to the method

Pre-Recruiting on hihb.io

If you want to experience the method without a mandate: two workshop formats on the sister domain hihb.io.